2017_Shin Kong Cinema Corporate Film

Client: Shin Kong Cinemas 新光影城
Director: Jason M Tseng
Creative Director: Cowper Wang
Storyboard Artist: Cowper Wang, Tingan Chen
Art Director: Hsijen Liu 
Project Manager: Tyne Huang
Texture Consultant: 陳佳琦
Modeler: Andy
Texture Artist: Chihche Chai
Animator: Warren Wu / Chih Yang Tsai
VFX: Computerface / Sid Lin
Lighting & Render: Computerface / Sid Lin
Designer: Tyne Huang
Compositor: Tyne Huang, JiaYu Jin
Music / SFX : Sincerely 30 / Stanley
Music Assistant: 孟欣亞
Surround mixing : 林尚伯 @ 杰林影音薪傳錄音室
Shin Kong Cinemas has brought in the first MediaMation MX4D cinema in Taiwan. In this corporate image film, we tried to create a whole universe built by a kind of primitive medium - paper. With the developing technology of software, we could illustrate models or actions which were difficult or even not possible to express by traditional papercrafts. When the 3D “paper-made” characters or items and realistic VFX were presenting in the same frame, the contrast of different textures may be accentuated, which is also the difficulty of traditional production process. We also hope that with our design, consumers may fully enjoy the end-benefit of upgrading the cinema facilities.

我們嘗試回到創作的原點,用最原始的創作媒介「紙張」的材質來建構整個演出空間。藉由影像軟體,我們可以在螢幕上呈現傳統紙雕無法構成的造型或演出方式,當紙塑角色或物件與寫實的視覺特效同時出現時,異材質相互對比的趣味性,也是傳統拍攝方式較難呈現的。我們希望藉由這樣的設計,充分體現影廳全面數位化之後,能為消費者帶來升級版的影視娛樂享受。
Storyboard
Texture
Styleframe
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